Strategic vision.

Real transformation.

I build bridges between product, technology, and business to drive growth, innovation, and sustainable change.
Explore my work and the projects that make a difference.

Explore my work

Who I Am

I’m Elena Bianchini — a product and transformation leader with 20+ years of experience turning vision into execution across tech, strategy, and organization.

I’ve led teams, launched new businesses, and delivered clarity in complexity at companies like Lastminute.com, Facile.it, Vodafone, and Algorand Labs.

I navigate seamlessly between strategy and people, boardrooms and delivery. I listen, synthesize, and act — always with one goal: to create real, meaningful impact.

Projects that made a difference

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A page from a book with a section of text highlighted in yellow. The highlighted passage discusses the nature of innovation and the conditions that foster it, such as freedom to think, experiment, and the ability to trade ideas. The text appears in a serif font on a white background, bordered by a dark blue margin.

Digital Strategy

Data, design, and automation to unlock value for B2B and B2C companies.

A quote is presented in white text on a dark blue background. The quote speaks about the nature of innovations. Surrounding the text are abstract shapes resembling crumpled paper or paper airplanes.

A quote is presented in white text on a dark blue background. The quote speaks about the nature of innovations. Surrounding the text are abstract shapes resembling crumpled paper or paper airplanes.

Product Innovation

From insight to launch: building products that solve real problems.

A person is writing on a clear glass or transparent board with colorful markers, including orange and blue. The writing is a mix of text and diagrams, with words like 'key', 'leadership', and 'talent'. The person's hand and a portion of their sleeve are visible, suggesting a casual setting, possibly in an office or educational environment. The focus is on the writing and the action of using the marker.

A person is writing on a clear glass or transparent board with colorful markers, including orange and blue. The writing is a mix of text and diagrams, with words like 'key', 'leadership', and 'talent'. The person's hand and a portion of their sleeve are visible, suggesting a casual setting, possibly in an office or educational environment. The focus is on the writing and the action of using the marker.

A hand holds a black business card with white text reading 'FORTY TWO Strategy Innovation Design' against a blurred urban skyline backdrop. The sky is clear and blue, suggesting a bright day.

A hand holds a black business card with white text reading 'FORTY TWO Strategy Innovation Design' against a blurred urban skyline backdrop. The sky is clear and blue, suggesting a bright day.

Growth Acceleration

Boosting acquisition, activation, and retention through experimentation and product-led thinking.

Strategic Leadership

Driving change through product culture, lean governance, and empowered teams.

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Explore selected case studies

Esperienza Professionale

Con oltre 20 anni di esperienza, ho guidato innovazione e crescita in contesti complessi.

Leader strategica nel prodotto.

Lavoro

Progetti di Successo

Vodafone

2010 - 2015

Ho guidato team per l'implementazione di strategie innovative e trasformative.

Innovazione e Crescita

Lastminute.com

2005 - 2010

Ho sviluppato soluzioni per migliorare l'esperienza cliente e aumentare le vendite.

A modern building with a large emblem at the top is visible; it features gray, red, and blue tones. In front of the building, there is a row of parked cars and some greenery, with a lawn in the foreground. The building has a slogan about innovation visible on its facade.

A modern building with a large emblem at the top is visible; it features gray, red, and blue tones. In front of the building, there is a row of parked cars and some greenery, with a lawn in the foreground. The building has a slogan about innovation visible on its facade.

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