Consumer Product Executive at Scale — AI-Native Operator

20+ years building digital products used by 200M+ people across four European markets.

I make scale stick.

Impact, not features

Just 20+ years solving customer problems for real outcomes.

30% → 70%

Conversion funnel lifted over four focused iterations

Facile.it — Insurance

Continuous discovery (Teresa Torres); a pet line validated from zero

+150%

Cross-sell & upsell across the full shopping journey

Lastminute.com — 4 EU markets

Weekly experimentation + a single shopper view (CDP)

3mo → 1mo

Product cycle compressed, Figma phase eliminated

Loquis — AI-first

7-day AI prototyping loops

27M

Monthly active users, +10% NPS

Vodafone — first EU telco money-back guarantee

“Soddisfatti o Rimborsati”

Led cross-functional orgs of 28 / 40 / 27 reports — Lastminute · Zalando · Facile.it

02 · Method

How I decide

Boards don’t buy features. They buy how you make decisions under uncertainty.

Problem

Frame the business problem, not the feature request.

Hypothesis

Name the real bottleneck and the assumption under it.

Bet

Place one focused bet. Iteration over big redesign.

Result

Measure it in money, retention, or time.

03 · Selected work

Selected work

30% → 70%

Facile.it

Insurance · Continuous discovery

Problem

Conversion stuck at 30% with heavy drop-off.

Hypothesis

The bottleneck was need discovery, not price.

Bet

Four targeted iterations on an Opportunity Solution Tree — not a big redesign.

Result

70% conversion, +7% traffic, a pet-insurance line validated from zero.

3mo → 1mo

Loquis

AI-first product · Prototyping

Problem

A 3-month cycle was incompatible with an AI-first product.

Hypothesis

The Figma design phase was the waste.

Bet

Cut it. Move to 7-day AI prototyping loops.

Result

Cycle down to one month; freed capacity redirected to real-time user validation.

+150%

Lastminute.com

Shopping journey · Scale

Problem

A fragmented journey across four markets, low cross-sell.

Hypothesis

Weekly experimentation on the whole loop, plus a single shopper view (CDP).

Bet

End-to-end redesign instead of local optimizations.

Result

+150% cross-sell, −40% post-sale contacts.

<3s

Algorand Labs

Tokenized finance · Governance

Problem

Tokenized bonds needed regulator trust to exist at all.

Hypothesis

Here, governance co-design beats time-to-market.

Bet

Co-design governance with Banca d’Italia; prove settlement, then decide.

Result

Bonds issued in <3s in test; scope paused on judgment — knowing when to stop is the skill.

04 · Contact

Let’s talk

Available for CPO / VP Product mandates and board advisory.

Connect on LinkedIn →