I turn 0→1 launches into repeatable 1→n playbooks.
20+ years building consumer and platform products used by 200M+ people across fintech, travel-tech, insurance, telco and deep-tech — in four European markets. What follows leads with the number and keeps the depth one scroll away.
A repeatable method, not a collection of wins.
Four operating principles hold across every context below — fintech, travel, insurance, deep-tech. Each one is proved by a real result, not asserted.
Metrics lie on their own
I pair the quantitative with direct observation. A funnel that looks perfect can hide the exact moment users give up.
Bet end-to-end, not piecemeal
When the bottleneck is systemic, I redesign the whole loop instead of optimising market-by-market — local wins just move the problem.
Discovery before build
Continuous discovery (Teresa Torres): opportunity trees, interviews, a validated MVP before a line of production code.
Culture is the product
Autonomous, cross-functional pods with real authority. Speed comes from ownership, not from control.
The ones worth the full story.
The full write-up is coming: how we cut the product cycle from three months to one by removing the Figma phase and moving to 7-day AI prototyping loops — and where the freed capacity went.
Everything else — one number per line, grouped by the pillar it moved. Depth on request.
Available for CPO / VP Product mandates & board advisory.
A short async dossier for a final round is one message away.
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